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Author Topic: Absolut vodka pulls ad showing California in Mexico
bigcitygal
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Babbler # 8938

posted 09 April 2008 11:52 AM      Profile for bigcitygal     Send New Private Message      Edit/Delete Post  Reply With Quote 

quote:

The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.

The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.

(snip)

Absolut's blog site has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.

A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops.

At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming.

Mexicans remain sensitive about the loss and the location of the border. At the same time, the United States is fortifying barriers to keep out undocumented Mexican migrants.

Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants.


Full story here

Stories like this make me happy, not because the ad was pulled, but because USians are so sensitive about boring stuff like the history of their thieving ways and the truth about, you know, stuff..

Not that we should look to a Swedish vodka company to hear about the colonization of North America, since there's no FN perspective, but for a liquor ad, I'm impressed.

[ 09 April 2008: Message edited by: bigcitygal ]


From: It's difficult to work in a group when you're omnipotent - Q | Registered: Apr 2005  |  IP: Logged
N.Beltov
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posted 09 April 2008 12:01 PM      Profile for N.Beltov   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Babblers would be interested to know that at the time of the annexation of Mexican territory by the United States, Mexico was a better republic than the slavery-based society in the US was. This was a contributing major factor in the US decision to annex so much of Mexican territory.

Slaves fleeing southward to Mexico were just as annoying to slave owners as slaves fleeing northward to Canada.

The Republican Congressional Committee(1880) described the war annexing such a large portion of Mexico as

quote:
"Feculent, reeking Corruption" and "one of the darkest scenes in our history - a war forced upon our and the Mexican people by the high-handed usurpations of Pres't Polk in pursuit of territorial aggrandizement of the slave oligarchy".

And that's the description from Republicans in 1880!

[ 09 April 2008: Message edited by: N.Beltov ]


From: Vancouver Island | Registered: May 2003  |  IP: Logged
N.Beltov
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posted 09 April 2008 12:24 PM      Profile for N.Beltov   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
What's weird about the ad is that it's claimed to be aimed at the Mexican market and yet the ad is in English. What up with that?
From: Vancouver Island | Registered: May 2003  |  IP: Logged
Proaxiom
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posted 09 April 2008 12:29 PM      Profile for Proaxiom     Send New Private Message      Edit/Delete Post  Reply With Quote 
I'm not sure it's historically accurate to show Texas as Mexican territory at the same time as settled jurisdiction on the 49th parallel.
From: East of the Sun, West of the Moon | Registered: Jun 2004  |  IP: Logged
kropotkin1951
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posted 09 April 2008 12:56 PM      Profile for kropotkin1951   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Proaxiom:
I'm not sure it's historically accurate to show Texas as Mexican territory at the same time as settled jurisdiction on the 49th parallel.

quote:
Through negotiations with the British after Polk's inauguration, the boundary between the U.S. and British Canada was established at 49° with the Treaty of Oregon in 1846. The exception to the 49th parallel boundary is that it turns south in the channel separating Vancouver Island with the mainland and then turns south and then west through the Juan de Fuca Strait. This maritime portion of the boundary wasn't officially demarcated until 1872.


From: North of Manifest Destiny | Registered: Jun 2002  |  IP: Logged
500_Apples
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posted 09 April 2008 01:26 PM      Profile for 500_Apples   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Perhaps an American company should show an ad in sweden, with finland as a part of sweden.

All land on Earth is conquered territory if you go back far enough.

[ 09 April 2008: Message edited by: 500_Apples ]


From: Montreal, Quebec | Registered: Jun 2006  |  IP: Logged
cco
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posted 09 April 2008 05:31 PM      Profile for cco     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by N.Beltov:
What's weird about the ad is that it's claimed to be aimed at the Mexican market and yet the ad is in English. What up with that?

It's not weird at all. The ad did exactly what it was designed to do -- get everyone from Lou Dobbs to this board talking about it, garnering a staggering amount of free advertising for Absolut. A Spanish-language ad wouldn't have generated quite as much instant publicity in the American market. This is the Abercrombie technique of manufacturing controversy to boost sales. And it worked.


From: Montréal | Registered: Apr 2005  |  IP: Logged
KenS
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posted 12 April 2008 11:20 PM      Profile for KenS     Send New Private Message      Edit/Delete Post  Reply With Quote 
I actually think it was aimed at the Mexican market.

Vodka is probably only drunk by the wealthy. Most mexicans of all classes [at least urban] would get the gist of it. But some facility in English is emblematic of the middle classes, even as they are nationalistic.

And no short snappy version in Spanish comes to mind.

Deliberately wading into THAT kind of controversy in the US would be pretty risky. My guess is that while European ad execs would be aware how touchy Americans are, they would have not guessed that it would be snapped up.

The cultural play in Mexico is not entirely historical. Mexicans enjoy the rich ironies of the Hispanicization of the southwestern quarter of the US. Reconquista.


From: Minasville, NS | Registered: Aug 2001  |  IP: Logged

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