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Author Topic: Ronald Mcdonald Rap
maestro
rabble-rouser
Babbler # 7842

posted 29 March 2005 03:30 PM      Profile for maestro     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Ronald McDonald recruits a new posse
By KEITH MCARTHUR - Tuesday, March 29, 2005 - Globe and Mail

...McDonald's in the United States wants hip-hop artists to rap about the burger and is willing to pay them if they write it into their songs.

..."It's an extension of a long movement. People have paid for their brand names to be in movies and in television and in books . . . so why not in songs? It's the next logical move," said Alan Middleton, marketing professor at York University's Schulich School of Business.

...Maven Strategies, the company McDonald's hired to negotiate its hip-hop deals, says the program will be similar to one it ran for Seagram's Gin.

...One of those songs, Freek-a-leek by Petey Pablo became a top hip-hop song last year. That song includes the lyrics: "Now I got to give a shout out to Seagram's Gin, cause I'm drinkin' it and they payin' me for it."

...Hip-hop artists have a long history of mentioning products in their music especially luxury brands such as Cristal Champagne and Mercedes-Benz.

..."What we've seen in the past is that a lot of the hip-hop artists and their managers and the record labels have really done a good job of creating relationships with a lot of different corporations, . . ." said Tony Rome, president and chief executive officer of Maven Strategies.


I also read the other day of an agreement between Ashanti and Herbal Essence. There was a shower sequence in her video which included a bunch of Herbal Essence products arrayed on a shelf behind her.


From: Vancouver | Registered: Jan 2005  |  IP: Logged
Mr. Magoo
guilty-pleasure
Babbler # 3469

posted 29 March 2005 04:02 PM      Profile for Mr. Magoo   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
This is hilarious. Now when some rapper refers to a "ho", I'll know he means himself!

Also, when some pious fanboy goes off at the mouth about how rap is "real" and "the raw language of the streets", I'll be replying with "uh, do you mean the McDonaldland Singers??".

I'm lovin' it.


From: `,_,`,_,,_,, | Registered: Dec 2002  |  IP: Logged
Tommy Shanks
rabble-rouser
Babbler # 3076

posted 29 March 2005 04:35 PM      Profile for Tommy Shanks     Send New Private Message      Edit/Delete Post  Reply With Quote 
Yeah. Props to that.

I hear 50 cent is throwin' down a disc with "Grimace be my Homie" and "I Gonna Put a Cap in Hamburglers Ass". Man, sweet.


From: Toronto | Registered: Sep 2002  |  IP: Logged
Gir Draxon
leftist-rightie and rightist-leftie
Babbler # 3804

posted 29 March 2005 04:45 PM      Profile for Gir Draxon     Send New Private Message      Edit/Delete Post  Reply With Quote 
Hey yo, that's pimpin. Now me and my homie crew can chill at the McDizzle just like our favoitre rappers.

- Da G to the DRAX


From: Arkham Asylum | Registered: Feb 2003  |  IP: Logged
skdadl
rabble-rouser
Babbler # 478

posted 29 March 2005 04:55 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
Mordecai Richler once wrote an article in Saturday Night that pimped for Absolut Vodka, mainly by having the words of his columns fitted around a silhouette of the Absolut bottle. I think that Absolut ran a contest for a while to get other writers to agree to do that.

A reference


From: gone | Registered: May 2001  |  IP: Logged
catje
rabble-rouser
Babbler # 7841

posted 30 March 2005 06:06 AM      Profile for catje     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by maestro:

...Hip-hop artists have a long history of mentioning products in their music especially luxury brands such as Cristal Champagne and Mercedes-Benz.


Oh Lord won't you buy me a mercedes benz . . .


From: lotusland | Registered: Jan 2005  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 30 March 2005 08:26 AM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Joplin was being sarcastic and arguing against consumerism with that song. Not quite the same thing.

[Edited because emphasizing words with caps is almost as annoying as doing it with "cute quotes".]

[ 30 March 2005: Message edited by: Michelle ]


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged

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