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Author Topic: Pepsi ADs on public transit
indiemuse
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Babbler # 12564

posted 01 June 2006 09:45 PM      Profile for indiemuse     Send New Private Message      Edit/Delete Post  Reply With Quote 
I wasn't sure whre to post this, I thought maybe in the Youth forum, but in the end I suppose this affects us all.

Today when I got on the subway I noticed that all of the ADs where for Pepsi. On the larger ADs by the doors there was a small hole with an image of a headset beside it. I looked at it for a while trying to figure out what it was, but the subway was crowded and I forgot about it. A while later I noticed that there was a group of teenagers making quite a bit of noise a little way down the car. They were all clamoring to get a hold of a pair of headphones, which, when I followed where the cord was going, I saw was plugged into the hole in the AD. So I took my headphones out an plugged into the nearest AD to me, sure enough some lite-hip-hop-pop crap was playing out of this AD. Well I was impressed, and the kids obviously were loving it! Is this a new frontier in advertising? Is it effective? Are these impressionable youth going to go out and by Pepsi in droves? Probably not, I give them more credit than that, but something about this still bothers me.

I suppose it's that this strikes me as a first step towards having televised ADs 24/7 on public trasit, which means that we will be more and more inundated with advertising, and moreover advertising that is harder to ignore.

I don't know maybe I'm just ranting here, does this bother anyone else?

Edited to change title from TTC to public transit, as I'm sure that these ADs will be apearing across Canada, if not North America.

[ 02 June 2006: Message edited by: indiemuse ]


From: The exception to every rule . . . | Registered: May 2006  |  IP: Logged
Noise
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Babbler # 12603

posted 02 June 2006 07:10 AM      Profile for Noise     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Are these impressionable youth going to go out and by Pepsi in droves?

Sadly they will... If not Pepsi, it'll be coke. The question is 'do you drink coke or pepsi', not 'do you drink cola' like it should be.

I'm with you though... Stupid cola wars. Heh, I'll stop short of a full rant though.


From: Protest is Patriotism | Registered: May 2006  |  IP: Logged
marzo
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Babbler # 12096

posted 02 June 2006 04:39 PM      Profile for marzo     Send New Private Message      Edit/Delete Post  Reply With Quote 
I would feel ok about advertising if it conveyed useful information about a product or service and doesn't insult ones intelligence. Those kind of ads are rare.
During the past 10 years some ares of downtown Toronto have begun to look like the futuristic city in "Bladerunner" with the huge video screens all over the place always showing advertising.
I had not noticed those subway ads with the outlets to plug in earphones. For kids it is an amusing novelty, I suppose.

From: toronto | Registered: Feb 2006  |  IP: Logged

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