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Author Topic: Joe Trippis's Book "The Revolution Will Not Be Televised"
Babbler # 958

posted 15 November 2004 10:53 PM      Profile for spindoctor   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Has anybody read this book? It's by the campaign manager for Howard Dean. He's certainly the cyberoptimist.

I can't help but be impressed by his descriptions of what was a fascinating campaign....

From: Kingston, Jamaica.....oh alright....Kingston, Ontario | Registered: Jul 2001  |  IP: Logged
Babbler # 5468

posted 16 November 2004 12:18 AM      Profile for sgm     Send New Private Message      Edit/Delete Post  Reply With Quote 
I'm reading this book, spindoctor. I'm not finished yet, but I find it a fascinating and readable account of the Dean campaign.

Trippi's passion for progressive politics--and politicians really comes through--and he's positively, um, evangelical in his belief about the power of the internet to let ordinary people take back some control over their political processes rather than sit as passive consumers of whatever the pros and pundits throw at them over the TV (especially since Trippi has done some of tat stuff, too.)

From: I have welcomed the dawn from the fields of Saskatchewan | Registered: Apr 2004  |  IP: Logged
Babbler # 6472

posted 16 November 2004 12:11 PM      Profile for chimo        Edit/Delete Post  Reply With Quote 
i haven't read the book but i've heard the song:

From: sobolev spaces :-) | Registered: Jul 2004  |  IP: Logged
Babbler # 5468

posted 21 November 2004 03:30 AM      Profile for sgm     Send New Private Message      Edit/Delete Post  Reply With Quote 
Having finished Trippi's book, I would definitely recommend it to others interested in how the 'net might be exploited politically.

Here are Trippi's Seven Suggestions for making use of the Internet:

1) Be first: "The first everything has a head start in building a community. Go now."

2) Keep it moving. Websites should not be static. Sites should be e-mailing supporters and answering their e-mails personally. A blog that invites responses is a necessity.

3) Use an authentic voice. Automated responses turn people off. The internet is not about what's safe or focus-grouped. (As an aside, doesn't Babble teach us the value of hearing a real human voice from a "box," as opposed to a fake voice?)

4) Tell the truth. Don't hide anything. Tell people what you want them to do at the top of the web page (like the NDP's election-night meet-up graphic, for example): e.g. "Give us money." In the book, Trippi recounts an anecdote about polling the membership on whether or not Dean ought to submit to matching funds rules or try to exceed what could be raised under those rules. Those who clicked on "reject matching funds regulations" were sent to a page that thanked them for their vote, but only asked them to make a donation compensating for the foregone federal funds way, way, down on the page--i.e. a part of the page that wasn't seen by those who "clicked away" after reading the "Thank You" message. The Dean campaign fixed the page's structure the next day, but Trippi figures they lost hundreds of thousands of dollars on that mistake.

5) Build a community. Let people get involved. People need a "town square" where they can come together and talk about what matters to them. "You should give up now," Trippi says to those who aren't willing to recognize that "It's about the dialogue, stupid."

6) Cede control. The command-and-control paradigm is over, says Trippi. People are going to want to have a say. The line between organization and public will have to blur. Let the open-source, Linux vs. Windows metaphor structure the discussion of the relationship between an organization and its members. Should a political party be "open-source" in policy? in messaging? not at all?

7) Believe again. Don't treat citizens as dummies. Have faith that, in their numbers, the people will make the right decisions.

Obviously, Trippi's seven commandents are open to critique (Wasn't the Canadian Green platform kind of open-sourced, for example?). Still, I'd be interested to hear what other babblers have to say about Trippi's views: in your view, how did the Internet affect the last Canadian/American elections? What should happen next time?

[ 21 November 2004: Message edited by: sgm ]

From: I have welcomed the dawn from the fields of Saskatchewan | Registered: Apr 2004  |  IP: Logged

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