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Author Topic: Ban the ads on American children's TV
Wilf Day
Babbler # 3276

posted 26 March 2005 09:56 AM      Profile for Wilf Day     Send New Private Message      Edit/Delete Post  Reply With Quote 
Dora's mom is pregnant! It's on CBS this morning.

It will be on TVO and Treehouse eventually, maybe in six months. Your child has seen all the re-runs already. She wants the new Dora. Dora the Explorer. On CBS. Full of commercials for everything she didn't know she wanted. "I want that," every few minutes.

Since 1972, one of the fundamental protections for Canadian culture has been simultaneous signal substitution on Cable TV. On the American channels what we actually see is the Canadian station that is broadcasting the same program, so the American ads are replaced with the Canadian ads.

Technology now permits commercial substitution.

In Britain, there has been a sustained campaign by parents angry at under-fives being bombarded by TV campaigns using cartoon characters and catchy jingles encouraging them to want unhealthy snacks.

Has any Canadian parents' group been talking about a campaign to strip the ads out of children's programmes on American channels rebroadcast on Canadian cable? Why not?

(P.S. She had twins, already. A boy and a girl.)

[ 26 March 2005: Message edited by: Wilfred Day ]

From: Port Hope, Ontario | Registered: Oct 2002  |  IP: Logged

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