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Author Topic: NBC's olympic$ viewership in the crapper
Hephaestion
rabble-rouser
Babbler # 4795

posted 01 March 2006 08:38 AM      Profile for Hephaestion   Author's Homepage        Edit/Delete Post  Reply With Quote 
37 per cent drop from 2002 Salt Lake City games

quote:
NBC's prime-time Olympics coverage from Turin ended up averaging 20.2 million viewers per night, a 37 per cent decline from the Salt Lake City games four years ago, with an even steeper decline among young viewers.


This is good... Hey Vancouver-Whistler! They're drawing a BATH for you!

From: goodbye... :-( | Registered: Dec 2003  |  IP: Logged
Hawkins
rabble-rouser
Babbler # 3306

posted 01 March 2006 07:59 PM      Profile for Hawkins     Send New Private Message      Edit/Delete Post  Reply With Quote 
Can you really compare Salt Lake to Turin though?

I am not sure what NBC's coverage was but they could cover live events more easily in Salt Lake. And it was an American olympics, and the viewers were American.

Would it be a shock if MORE Canadians watch 2010 than 2014 or 2006?

Plus what has happened to NBC viewers in general?


From: Burlington Ont | Registered: Nov 2002  |  IP: Logged
JKR
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Babbler # 7904

posted 03 March 2006 03:26 AM      Profile for JKR        Edit/Delete Post  Reply With Quote 
NBC has already paid $820 million US for the Vancouver Olympics.
From: Vancouver | Registered: Jan 2005  |  IP: Logged
maestro
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Babbler # 7842

posted 03 March 2006 03:35 AM      Profile for maestro     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Hawkins:
Can you really compare Salt Lake to Turin though?

I am not sure what NBC's coverage was but they could cover live events more easily in Salt Lake. And it was an American olympics, and the viewers were American.

Would it be a shock if MORE Canadians watch 2010 than 2014 or 2006?

Plus what has happened to NBC viewers in general?


NBC had already made deals bases on viewership expectations. They ended up giving away free advertising to some who had paid for Olympic advertising time. Bear in mind everyone knew about the time difference before the Olympics.

There are sure signs that the White Olympics have a declining audience in the US. I was down there during the Olympics and talk radio pretty much dismissed the Olympics as some sort of European thing.

Gee, NBC already paid 820 million for the Olympics? That's great, that means the taxpayers can get their money refunded.

It doesn't?

So, what happened to that money? As partners in the Olympics, will BC taxpayers get an accounting for all moneys received by the International Olympic Committee?

Will our contribution be repaid out of that money?


From: Vancouver | Registered: Jan 2005  |  IP: Logged

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